that is a shame because they really should d=carry out some research before sending their funds to the 1xbit scammers.
Problem here is that most people usually check site reviews on Google, Alexa traffic ranking etc which don't really point to the fact that this is a scam site. Most reviews are positive and their search ranking is around 18.2k which implies that they are quite popular.
Their sponsorship deals with popular football clubs also helped elevate their popularity.
Checking 1xbit related threads in this forum is the best way to realise the fact that this site is shady beyond a doubt, but not everyone knows about Bitcointalk.