Now there are many tools to attract attention to the project. The competition is very big and it is very important to promote the project to attract attention to it.
Now there is a big demand in promotion and price for advertisment is very high.
But promotion must be effective but not only expensive.
It is good that there is a big competition and a big choice of different NFT collections and different projects.
In such big competition, only the best projects will survive.
It will be good that only the best projects will be in cryptocurrency industry.