It is very important to evaluate the future potential of the coin to understand how useful the coin will be in the future.
The coin must be in demand and used to grow in price.
If a project offers a useful product people will use it and its coin or token will be in demand.
Articles in the medium allow understanding the idea of the project better to evaluate its future potential.
Active development of the projects attracts a lot of attention of investors and makes projects more popular.