I think that BitGame should use more aggressive promotion. As I understand, their dividend reward pool is calculated from the amount gamblers spend on the platform. Their dividend pool did not change much during last weeks or even a month. I think this is an indicator that current promotion is working ineffective and it is time to make changes.
It was already pointed out in the early part of their campaign that they should use a new signature for higher rank members, for more visibility they only have one code for all ranks, and that signature was for members only, but they did not change, many casino campaigns only accept higher ranks so they can wear signature with good visibility and they missed this important part.
They can do a second round of the campaign and concentrate on the gambling section if they want an increase in membership and dividend pool.