When it comes to motivation, we have to mention Maslow's hierarchy of needs.http://adfoc.us/72448882069994  The incentive to meet needs is the effective incentive.
In Maslow's pyramid, the difficulty of reaching from the bottom material demand to the top spiritual demand rises in turn. Its essence is that the allocation standard of material resources is relatively objective, while the spiritual consensus tends to be subjective, and the subjective corresponds to higher uncertainty.
Because it is difficult to meet the needs of the upper level, and the concept of incentive methods is vague and the focus is scattered, most incentives stay in material incentives (economic incentives).
Just look at web2 0 platform advertising attention economy, although economic incentives can promote the circulation of users (providing attention and external economic resources), creators and platforms (information transmission media in the system), and advertisers (attention converter, digester and provider of economic resources), it is difficult to climb up from the bottom of the pyramid. The problem lies in creators and platforms If we want to break this deadlock, we need to jump out of the cycle and create a new economy.
The author of this article is JAD esber, a co-founder of koodos, a Web 3.0 start-up company. The Institute of law has translated his article "reputation, the foundation of our life in the Web 3.0 world". The author analyzes the solution to the incentive problem in the Web 3.0 era from the incentive inconsistency in the web 2.0 era. The full text is translated by law blockbeats:
In this article, I will discuss how consumer platforms motivate users and analyze what problems they have.
1. Consumer platform is essentially a platform for people to vent their emotions
2. "Hipster incentive" plays a powerful role
3. In order to make money, the starting point itself is wrong