This is horrendous.
The whole point of a hardware wallet is to keep your keys and your coins in your control, away from centralized services, away from custodial services, away from exchanges, and away from prying eyes. Earlier this week they announce a partnership with Coinbase of all people (have we all forgotten the Hacking Team scandal already?), and now they are inevitably going to start wanting to collect KYC information to offer this bullshit crypto card? I'm sure this will make great profits for Ledger but it is antithetical to the very point of a hardware wallet. Not only that, but I'm absolutely certain that future development of Ledger products will now be influenced by these centralized services. Remember who quickly Brave went down the toilet once Binance started pulling the strings?
If I was undecided about which hardware wallet I was going to buy, these recently developments from Ledger would 100% convince me to buy a competitor's product.