From experience. In the spring, I invested in a coin, it was a pretty hefty amount of about $ 380k.
In the middle of summer it was already 38k, on July 13-15 they were hacked and it became 0.
Their CEO - Brandon conducted AMMA sessions and went live, talked with the stars about the creation of NTF.
It didn't help anything, as they say, Brandon kept the private keys in an email.

Simply put - the more self-promotion and colorful statements, the more likely it is to fail after some time.

I don't look at the team, but I look at their code, at the product. This is my personal opinion.