But they are selling a ton of devices. So, the question is WHAT are they doing that other manufacturers are not? And if the other manufacturers do the same will they pull sales from Ledger? And if not why not?
Marketing and social media engagement could be one reason. On Facebook, Ledger has 57k followers, Trezor only 30k. Ledger's Twitter page is followed by 267k people, Trezor only has 158k. Ledger has a YouTube channel with 35k subscribers, Trezor's is only followed by 1.8k. Ledger releases several videos a week, Trezor released only 4 in the last 3 months.
If you do a Google search of "hardware wallet", Ledger's official site is the first result you will see. It's followed by several guides and articles and then you will find Trezor's official site towards the bottom of the first page results.
All that shows that Ledger is easier to find and come across. You see their content more frequently on social media and YouTube. Whether people like that or not, it works. I am sure they have many more partnerships with brands from the crypto sphere than Trezor. I think they just announced one with the FTX exchange a few days ago. Everyone using that exchange will probably see the Ledger branding somewhere, and they won't see the same for Trezor.
Ledger has also had it native app (Ledger Live) much longer than Trezor had its Trezor Suite. Love it or hate it, it was still there. You can use it for trading, staking, exchanging, for DeFi, soon for NFTs, etc. None of that might appeal to hardcore bitcoiners, but obviously tens and hundreds of thousands of people like it.
That's also bound to happen at some point for the Nano X, but I don't think they'll be doing it at the same time
[e.g. fewer sales] + based on "
this" post, it appears that in the near future, they might be releasing it with their "
new logo".
For sure. They have already rebranded Ledger Live some time ago and they will surely do the same with the hardware wallets. They just have to sell the old stock first.