On the other hand...
Isn't the large number compared to fiat precisely that incentives many people to hear more about Bitcoin?

If you don't understand that you don't have to buy a whole coin after just initial research, you are going to be a late adopter anyway.

Why to focus on late adopters?
They will resist anything new and act stupid regardless.
I don't think the numeric value is the most challenging thing to comprehend with the complex learning curve of cryptos...

And if someone doesn't "afford" Bitcoin... Let them buy altcoins so they can get "more" for the dollar..