The only project that I am familiar with is Lazio. Binance has become the main sponsor of Italian soccer club Lazio.The deal is for two years, with the possibility of an extension for another year. The value of the partnership agreement is estimated at around 30 million euros.
The Binance brand will be on the front of Lazio's jersey and in all major events. LAZIO is a fan token and it was listed on Binance and was trading around x23 from the Binance Launchpad price. CZ commented on the listing:  "In the first 15 minutes of trading, LAZIO generated $150mn in trading volume. 22x of the listing price and a capitalization of almost $1bn. A new chapter has started, fan tokens." Actually, I am not in favor of such kinds of tokens, as they are supported only by hype and fans.