Let's imagine for a second that the alt season began in early 2022. What to do and in which market segment to invest your funds? NFT P2E or DeFi, or is it better to invest in tokens of promising blockchains like NEAR AVAX MATIC DOT ATOM?
That's were the importance of research comes into play, it's up to an investor to analyze possible investments, scrutinize them and select the one he feels is best based on the kind of Investor he is, for example if you're a long term investor you'll prolly not want to invest in altcoins cause they are pump and dump coins, long term crypto users always choose Bitcoin and maybe ethereum, they are the 'products' you can trust to be sustainable for the long period, notwithstanding the corrections and plunges that takes place along the way.
Having said that, before you go into altcoin investment, whether it's altcoin season or not, you must be aware that most of them are pump and dump coins, thus you have to be careful when you put your funds in, and always be ready to take your returns when you get them, finally do your own research and select the coin that suits you, when you ask users "the best coin to invest in" they'll always most probably choose the coins they have in their wallets, and that doesn't make it your best option.