A big example was on Axie players. In our local community on social media, lots of
"new players" in the crypto environment got phished because of those random links they found on the internet while browsing for the download link for Metamask, Marketplace, and Ronin wallet. Even after downloading those successfully from a legit source, they are instead got victims of those random ads.
Can't blame them but they should not be carried away from the excitement of playing that game. As a result, instead of enjoying, they are in devastating loss as the price of an Axie team is not a joke.