Maybe they haven't planned anything for this year too. They only ran a special $5k race at the end of 2020 for celebrating the New Year.
Or maybe they don't have enough funds to host special Christmas contests etc this time around. They might be saving up for something else in the future instead.
In my opinion, the shopping rush during the Christmes time is overrated, but for sure many love it.
Lol. I disagree. Black Friday, Christmas and New Year together offer absolutely amazing deals which is why so many people around the world save up through out the year in order to take advantage of these deals.
I doubt funding is the issue. They spend a decent amount throughout the year. The wolf race alone totals 573,000$ per year.