OK, let assume you actually pull off an airdrop. You deliver paper wallets to the poor people of Idontgiveashitstan.
Idontgiveashitstan, is a very poor country. I realize you have this huge premine and IPO to help these poor people. So over their largest and poorest city, Crapcoinabod you do your airdrop.
Some of the poor people grab up the paper wallets and a rep is there to explain what they could do with them.
People: What do we do with these?
Rep: You can use them to make your life better.
People: How?
Rep: You can trade them for Bitcoins!
People: What?
Rep: Bitcoins, cryptocurrency!!
People: Can I buy a chicken with them?
Rep: Will, no. But you can trade them for Bitcoins!!
People: Can I pay my bills with them?
Rep: Only if they accept Bitcoins.
People: What good are these?
Rep: Well it made the DEVs a lot of money and they want to make your life better.
People: Thank the DEVs for the paper for us to wipe our asses with.
Taken from the project details of the site:The printed coins will include usage instructions in the appropriate language to allow anyone to get full value from their coins.
It will be an issue if the winning location is so poor that there are no computers with internet. This is something we won't be able to solve. Hopefully, the community will vote wisely, but this is not something we want to influence. We will simply execute the community's desire.