British "investment" perhaps, I think if it really comes down to it, there's more money in Ukrainian betting than Welsh any day, I'd wager. Not got the numbers to back it but there's a lot of powerful old money looking for Ukrainian interests in football 
I did not mean that there is less money in Ukraine. What I mean is that culturally, people in the UK like to gamble more than perhaps in Ukraine.
Maybe from Ukraine we have single bets with higher value. But perhaps in the number of people participating, we will have from the UK. I don't know the numbers, it's just a guess.