As long as they can spend their earnings on important things the people care about (not $4,000,000 animal hospitals) I think they will do just fine.
they are still at the forefront of this kind of adoption but on the other hand I really question their profitability as there is not even any word on how they are selling but there is already a profit there.
On the other hand, things like this are actually pretty good and I'm quite supportive of things like this because they're always at the forefront of this I think.
with this also apart from bitcoin they will be known by most circles and that's good enough for them