Bitcoin wouldn't be worth that much without press. Positive and negative press, that's what got the wider investment community interested. BlackCoin is still too young for that kind of press. No twitter hype and no forum con is going to convince Business Week to write an article about BlackCoin. The only thing that will give it that exposure is slow, steady growth and hammering home the fundamental fact that it's a PoS coin, it's a blackhole for the other alts, and it's no longer being minted. Those are the things that make it an attractive alternative to BTC as a store of value. If you add to that more exchanges and more merchants, anything is possible.
"Hype" is a relative thing. Hype among alt-coin speculators is just a quick boom followed by a quicker bust. Hype among mainstream investors requires a lot more diligence and time. I'm not against the latter kind of hype, provided that it's justified. I just don't want to see the former destroy the currency before it has a chance to bring in more merchants and a more stable base.
All I'm saying is that the mechanics of this coin are too good to be wasted on a P&D. If they are, another coin will arise with the same mechanics as BlackCoin, or something very similar; but if expectations are managed well right now, and the focus is on growing an economy rather than what happens by the end of the week, then our effort won't have been in vain.