Investing in new projects carries a very high risk, as they create massive hype to attract investors. I suggest you better invest in old projects like Bitcoin, Ethereum, Binance, they are the top coins with the least risk of losing your money.
Hype is the one and only thing I would watch out for and especially not consider as one of the investment arguments. Hype can be easily fabricated or even organically achieved by using greed and the stupidity of people. As long as your marketing is on point, hype is easy to create.
Hype itself says nothing about the investment viability of a project and in some cases, might be a big red flag. Especially with meme coins.