Thank you for the links.
An ideal reputation in a typed market and presence on popular monitoring resources.
No hidden fees;
Favorable pricing policy;
Instant transaction speed;
Large foreign exchange reserves for the exchange of large amounts;
Profitable quotes formed on the latest market trends.
These features are very useful for exchenges and allows to win the competition between oher exchanges.
I agree to be attractive it is necessary to offer the conditions that is better then other exchanges offer.
Usually users prefer to use exchanges that offer the best rates.