Long term = Utility
Short term = Hype
I would like to agree with this short but straight approach. And it's really up to the investors itself.
If they wanted for a quick profit then obviously they will look for hype coins, meme's and others invest and then get out before it burst.
But for smart investors, then they look for investment long term. So the coins they pour their money should be solid with good use case such as ETH, BNB, ADA and DOT.