as we know that Binance has two projects, that is exchange and smart contract, then the total supply of BNB is around 160m and will burn every quarter, so the total supply of BNB will be less every quarter and with the current price of BNB ($410), then I think the price of BNB is still very low, because with a small total supply of BNB and BNB is one of the most popular projects (top 5 on coinmarketcap), then I think the price of BNB can still increase very high and reach at least $1500 (I think it's a decent price for BNB), therefore now is still the right time to invest in BNB and hold it for the long term, because at this time you can still buy BNB at a low price.
if we look at the cryptocurrency market in general it is reasonable to believe that the price of BNB continues to compete seriously with Ethereum. BNB prices continue to soar from last year to attend ATH would lead us to believe it will hit 2k dollars.
but With the recent growth of matic, tron and other popular coins, I think BNB is likely to miss out on its chances of hitting the 1k dollar that many are hoping for.