Long term = Utility
Short term = Hype
yup probably you're correct, because when it comes long term the most important is making fundamental and all of the important things or data to assure the project has a potential when it comes trading or investing in a project. And for short term you don't need fundamental wherein even technical is enough to determine when the project will make hypes. For me as a day trader only the percentage of the coins itself and with technical i can make good win rate.
When there's hype the team would be able to generate enough money for the development of the project. And since most of the projects in the market are funding through crowd funding, hype is very necessary for them to be successful in the first stage of the project, but at the end, it still depends on the skills and knowledge of the team who will run the project, if they are doing their job the way they should be, then success is most likely the result.