I think a little more explanation on this would have been helpful for people to understand what you're trying to talk about here. When you say owning your content online, are you trying to say that people will own a particular content that they write online, and when readers wants to read it they would have to pay them for it?

I have seen quite a few platforms that are similar to what you are talking about here. Take for example, steemit.com is one of the platforms where users write content, and when readers appreciate their contents they drop a like on it, and the more likes that the writers are able to get, the more that they are going to be paid for the content that they create on the platform.

So, I am guessing that you mean something like that, or maybe you’re trying to say that readers may have to buy the content from the writers?