Brands will begin marketing in (and building) the metaverse.  Most people seem to agree that the metaverse will one day evolve into an all-encompassing, persistent virtual world, where you can work, game, and socialize — sort of like the one that Ready Player One imagines. Plenty of big brands (like Meta, formerly Facebook) and institutions see massive opportunities by getting in early. Analysts at Morgan Stanley agree — they envision the metaverse market topping $57 billion within a decade. Nike, Adidas, Samsung, and Budweiser are among corporate early adopters. Nike’s recent acquisition of virtual fashion brand RTFKT sets the sneaker giant up for major metaverse moves in 2022.