But i have seen before. Its true they are not scam. Actually they trying to compare two exchange and maybe they are trying to let people know good things and bad things Between two exchange and they provided binance and coinbase exchange website link with referral link. Thus they are helping people by knowing exchange website address and besides they are earning for refference, which isnt bad idea.
There's always the good and bad side of each exchange even if they are the most popular exchange in the world. The website that OP shared isn't a scam because they're not the actual exchange's website, it's only a comparison website that he probably made and put his thoughts about the two exchanges. You can use different reviews website if you're not contented on what OP has shared because there are too many of them upon searching.