^
Most people enjoy betting on sports events or gambling only when they win, of course, if they are not fans of the sport (they bet for fun) or gamble only for fun (such people are very few).
Betting on sports allows the bettor to use a wider analysis than any gambling games, so the probability to earn by such activity is higher than by gambling.
I think even the bet didn't win as long as the match is close and the game is intense for that sports that you've watched, that lose is just totally fine as long as you get to enjoy the game.
That's what I enjoy in sportsbetting. Even if I lose, as long as the match is too close and you know that the team you bet for did their best, that's like nothing to me and I just have to bet better next time.