It's hard to be the first person to make a big profit from a coin that will hype, like a meme coin or a coin to be pumped. So the one who will benefit greatly is the whales himself who already has the plan. Or the paid pump group. Most people like us will lose, but not a few will profitable.
Sometimes the whales also becomes the victims because they are too greedy and arogant thinking they will make the coin hype and everyone will buying it also, but when they want to exit, there are liquidity exist in the contract so they will get rekt by the dev. In every scam of memecoins or other hype coins, the winner will always be the creator and the developers, they could exit anytime without care about the marketcap or the volume, when they had the chance they could do it anytime