At least you need pictorial representation of your UI design, the promo you have for your customers, what you think makes you stand out, which is why we should start patronizing your casino and not patronize others. These are some of the thing you need to look up right away.
Yeah the web site address alone is not enough, OP could have made use of pictorial representation and what I feel that make them different and valuable than other casino. (It is a problem for many newbie to know about all the tips and tricks of tricks of this forum like they must need a copper membership to show any picture for their current rank)
Moreover, it is still good that they have decided using bitcointalk forum to announce their presence, but I feel like you that they could do better by checking how other casinos which are here for years are doing or how they have started on this forum.