Are you serious with this obvious attempt to pose like bustabit, are you not aware that people are already familiar with the name. I guess you should change or make some explanations why you have identical name. A crashing gambling site does not need to be having the term "bust" in their name or URL. It will not definitely get any good impression on the first sight itself.
I think why he chose a name so similar to Bustabit is obvious and does not need to be explained. Why spend money on marketing when it has already been done by a company with a similar name (?). Many people will immediately see that it is simply a fake, but there will certainly be some people who will fall for this trick.