Elektra supermarket in Mexico recently started accepting Bitcoin payments and is encouraging their clients to do so, as they offer a 20% discount when paying with it (until end of the year).
Here's the promo banner (in Spanish):

Now people in Mexico are able to buy groceries, and retail in general using Bitcoin directly.
An interesting thing to consider is that the parent company, Grupo Elektra, has operations in these countries: Mexico, US, Guatemala, Honduras, Peru, Panama, and El Salvador.
source:
https://en.wikipedia.org/wiki/Grupo_ElektraThat means that they already accept Bitcoin directly from at least 2 countries: Mexico, and El Salvador. Some of the other countries in that list could potentially be the next one.
so basically this is just a pilot store? because since they have plenty of young stores in time they may adopted the same concept for the following stores?
this is great to know and i will always respect such decision , now we can see more example for other countries and business to adopt if this proven to be worth a try and conduct.
This really sounds great! Hopefully in the coming years bitcoin will be accepted around the globe by all countries.
surely this will mate , because the world is now adopting electronic payments and bitcoin or crypto is the best for this one .