The price of the coins depends on the trend in them.
If there is a trend its price is growing.
Now morden trand is differen dogs coins. Their price is growing and people buy dogs coins to have more profit.
But now appear a cats coins like this https://twitter.com/angrykittytoken/status/1479171278171000833
May be the trend of 2022 will be a cats coins
Cryptocurrency industry is actively developing and a lot of new and prospective altcoins appear making the technology better and offering people new opportunities.
But during the fall of the market only the best projects will survive.
Those people that will be able to evaluate the prospects of the project and will invest in it during the fall of the market will be able to have the big profit from investment because they will buy tokens for the best price.