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Yes you are right and since we all know that Rollbit had launch their own token and that's strategy was good and successful in term of catching the attention of the customer to play in their sites/casino. and I do hope that this casino do something incredible and good work to convince us to play with them. Over all one thing can I say about this site, this a good sites that someday it become big casinos.
A token of your own is a "cool" thing for a casino, but there must always be a use case associated with a token or a coin, I think.
Most casinos do this in the form of bonus programs, where you can not pay out the tokens.
But there are now also other casinos where you can really pay out a real token in the end via bsc, for example.
I think that's better, but in the end it doesn't offer any more use cases than other tokens/coins.