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This is the more reason we try to differentiate between gambling and sports games and try to find a partway between the two, it's either gambling is detached from sport or there should be no featuring of physical sports games on bookmakers.
There is a clear difference between the two. It's just you trying hard to associate sports competition with gambling.
Sports competition can exist without people gambling on it.
Bookies can add sports betting if there are no laws against it.
I take my country for instance gambling is prohibited by law but again football betting is allowed and is even advertised on national television stations.
How about you take a deeper look at your country's gambling laws? There are different rules per jurisdiction. Some allow land based casinos to operate since it's regulated but prohibits online gambling. Some allow all except sports betting.