A lot depends on how useful is a project for people. To be constantly in demand it is necessary to create a project that is useful for people and offers really profitable tools.
Many investors are looking for new safe and profitable investment tools and products like this
https://twitter.com/FiPiToken/status/1482266971731378177It is crypto APP working like S&P 500.
During the fall of the market, many people sell their assets and leave the market.
But fall of the market is a good time to buy assets for the best price.
During the fall it is possible to invest a small amount of money and wait till the riser of the market.
After the fall of the market will be a rise of the market.