Well, look at us, bitcointalk members wearing signatures and/or avatars advertising this or that company. Of course we are paid for that, but do we write
everything to advertise the sponsor? Far from that. Check it out yourself. Let me assure you that it's possible in some cases to be paid and stay not biased at the same time. If you mean most of the journalists are biased, then I agree. I just don't like generalizations. I mean, not all bitcointalkers, even those with no ad in their signature, are good, and not all journalists, even those sponsored by corporations, are bad, or,
biased, if you want.

You mostly right, but there are some moments that can differ.
First of them is the reputation of the company. If the company is about scam - even the best of us can get negative trust and disapproval from other members. That`s why it is important(for me at least) to find a company with good repatation.
Second - when i found out bitcointalk - i thought that "hero" or "legendary" members wearing signatures of the projects they believe. In this way we are responsible to newbies that believe in signatures.