Shit and Meme coins like gambling. It is able to give big profit in less time. So the Newbie prefers these coins a lot. they have small amount of usd to investment so they invest there usd in Meme coin. Which enables them to buy many tokens for less money.
These are the main reason for hodling shit and meme coins. It is luck based not about real value and hodling for longer time. Meme coins are cheaper and you get millions of unit with few dollars. The ROI is expectedly higher if lucky on the investment.
So these tokens are very popular among Newbies. Because they are not aware of the risks about these
Is not only with newbies because experienced people also invest in it. Is about how to make profit fast and get off the hook. So not just the business of newbies.