I wouldn't touch anything that has to do with apps in Satoshi's name because instinct would tell me it's a scam. How will a man who doesn't what to be found now make apps in his name a decade later. It's pure scam but sadly people don't like having a second thought around stuff like that before downloading them.
I always considered "SatoshiLabs" to be a tribute to Satoshi Nakamoto, I never got the impression they claim to be Satoshi.
I use apps from playstore a lot and I'm saddened by the fact of the preponderance of scam apps there now.
That's one of the reasons I install as few apps as possible, and give my phone access to as little data as possible. Even better: use a separate (old) phone for certain apps.
This will definitely cause Google to lose trust and patronage if it's not tackled and corrected quickly.
I don't think they care. Just like they don't remove phishing sites from their advertising when reported. As long as they earn from it, it's okay.