It would be the ideal thing to execute first before going on something but unfortunately majority has been drag on the platform because someone invite them in or they just see their ads about earning money for just doing simple things that's why sometimes research has been done by this people at the end. Also not surprising if there are people get hype for something related with winnings or gaining profits since this is human nature and people always want to earn.
You are right, it is as I said before, more than 6 months ago I followed a YouTuber, whose NFT game recommendations were paramount, because on his channel he said many times when both NFT and Token pre-sales were going to be, and if you managed to subscribe to the premium channel you have the option of giving you each pre-sale and each new project for investment, but it was all a business model, because as he is an influencer, the devs contacted him to do the required publicity and so on he won, despite the fact that it would quickly become a scam.