What is the best SEO (Search Engine Optimization) strategy in 2021 for a new website? I'm going to start a new website on cryptocurrency for my country's targeted audiance.
Which factors do you think are most important to cover?
Thank you in advance
I'm SEO consultant with more than 6 years of experience.
They key is to do a strong
keyword research and
competitor analysis before you start. Use tools like SemRush or Ahrefs to see which keywords are useful for your competitors and how do they bring traffic to their website.
Once that you know how does competitors bring traffic, try to create a structure for your website in which you can create content that ranks for that keywords (or you can always create blog articles to do it).
Once that you created the keyword-focused content, you have to optimize it for SEO. To do this, there are a few concepts that you need to understand (I attach some links to useful articles).
1. Tag Optimization > Optimize titles, headings, metadescriptions, URLs, ALT texts >
https://www.socialmediatoday.com/news/8-of-the-most-important-html-tags-for-seo/574987/2. Search Intent > Understand what are users looking for when doing searches in Google >
https://prlab.co/what-is-search-intent-and-how-it-boosts-your-seo/3. Get sure your website is in HTTPs
4. Get sure your website is mobile friendly
5. Improve as much as possible your user experience
6. Try to have a performant website (If possible, try to pass Core Web Vitals too, but don't get crazy with that).
7. Prioritize internal linking
https://www.searchenginejournal.com/seo-internal-links-best-practices/214886/ In case that you already have a website working, you can get in touch with me, I will drop you some free advices
https://genaropalma.com/