I genuinely think that NFT pre-sales are comparable to ICOs back in 2017/2018, when very few projects required whitelisting and with no vesting schedule, so everybody jumped in in order to sell shortly after the live listing, causing many pump and dump movements, which led many projects to death
When it comes to hype, we can say it's the same as the ICO back in 2017/18. Same with Defi and so on...
Be it on NFT or any trendy thing that popped out in crypto, we can't avoid pump and dump schemes.
As long as there's money in any trend, expect any rug pull, dump, manipulated thing that can happen at all times.