A lot depends on how useful is a project for people. To be constantly in demand it is necessary to create a project that is useful for people and offers really profitable tools.
Many investors are looking for new safe and profitable investment tools and products like this
https://twitter.com/FiPiToken/status/1482266971731378177It is crypto APP working like S&P 500.
Now there is a rise of the market but it is difficult to say how long the rise of the market will continue.
A lot depends on the economic situation in the world. Many people do not trust fiat and prefer to use cryptocurrency for investment perposes.
During a fall of the market many people afraid to buy tokens of new projects. They prefer to wait till the rise of the market and buy tokens at their maximum.
But it is necessary to buy tokens at their minimum to have the maximum profit from the investment.