It is something that bugs me till today. Are they mostly newbies trying to find a path to enter cryptouniverse or experienced people who are just gambling to score a moonshot on luck?

This is the "meme" rank on coinmarketcap, there's millions on deflationary tokens with no effort from the "devs" at all. Just copy/paste a code, copy/paste a whitepaper, eventually pay few bucks for a domain and that's it.
Why people fall for that, yet?
Those are who wanted to explore the market finding a GEM , they are trying their best to be instant millionaire , and instead what they are getting? losses lol .
this shit projects are here just for sole purpose , to victimize people here that has greed attitude to find speed income and they are mostly the victim .