Hold is good if you're holding coins/tokens that have proven themselves in the market but it's different if its shitcoins, you have nothing to worry just continue to HODL in the bear market and sell it when you realized profit, it will soon come, this is why we should only pick coins with usability and not just pump and dump coins, the bear market is the time where shitcoins die.
There are some hopefuls with their shitcoins that it may pump someday. That's the reason why they're holding it and there's no point in selling it either because there's no value anymore.
In the end, they tend to hold it so just in case the price pumps or there's a whale that suddenly moved its market, they're holding it and will have to sell in losses but at least lessened due to it.
But if lucky, either break-even or with a profit.