I went back to this thread when it's just a week ago when we're discussing about marketing and exposure. Now, you've launched your campaign and that's a good start and having a guarantee of 4 week. But, usually with that short term of run, they won't give that much effect. Maybe there's a little but to have a stable effect on it, just like the other casinos, they're running it for so long. Anyway, you still need to evaluate the effect of it after all and wishing you good luck on it.
Typically business launch trial run to evaluate the result of there campaign since there new here and they didn't the metrics here. Analyzing result after 1 month is the best way to maximizer the marketing budget and do some adjustment in case the performance of the marketing is not good. It's they will adjust pay rate to accept more participants or increase the number post quota. Something like that before they full blast there marketing.