A lot depends on how useful is a project for people. To be constantly in demand it is necessary to create a project that is useful for people and offers really profitable tools.
Many investors are looking for new safe and profitable investment tools and products like this
https://twitter.com/FiPiToken/status/1482266971731378177It is crypto APP working like S&P 500.
During the rise of the market there is a hipe around cryptocurrency and a lot of scams appear. That is why it is important to check everything before investing not to lose money in scams.
There is a demand in cryptocurrency and a lot of scams appear.
Many people think that it is very simple to earn money on cryptocurrency and invest in it without checking hoping for future price growth.
Scams usually offers profit that is bigger then other project offer profit.