I have a suggestion - why not to start some marketing campain for the multipools, allowing to "mine" NXT? Blackcoin, that's just a useless (except nice speculations))) clone of bitcoin, attracted huge attention with the help of such pools, but I believe many of BC users will migrate to NXT, if will know more about it.
The pools like hashrate.org aren't quite ready for primetime yet (stats/graphs not in place, etc). But I agree, this might be a marketing opportunity.