More businesses have been converting their fiat reserve to bitcoin fearing the inflation of traditional fiat. With time more countries are experiencing this, and the sufferers were the end users/consumers. For now bitcoin is the best investment. With the unlimited supply and printing of fiat, the process of value making is no more a possible thing. Possibly the future is cryptocurrency or technology defined limited supply currency.
Well, since I've known Bitcoin, it's better as an investment for me no matter what are the situation of the market. Be it pump or dump it doesn't matter as long as you know how to make use of Bitcoin as an investment especially in long-term investment. The more time Bitcoin gets the more its value increases over time due to the halving.
It's up to someone on how they would manage to make some profit during bearish trend or when they planned to trade only in a short time. But for me, long-term is the best investment choice especially when it comes to Bitcoin.