First of all, this kind of topic should be on altcoin section. Kindly move this on appropriate thread.
I find it more easier to hold coins and tokens if their worth isn't much, this means that we find it hard to hold simply because we invested too much money that we aren't ready to lose, here are two examples to back my point.
The better one I think is its easier to hold free tokens from airdrop or bounty than invested one. Yes this is true, we have our tendency to hold these tokens since we acquired them for free. There is no such risk involved thats why werent worried whatever happens to it.
Its not that people are losimg money when it down qnd they cut loss. Not every battle on trading is always a win win. If you feel losing and preserving funds is the best way to minimize the loss then they do it. Thats fine cause they knew they already at loss.