I went back to this thread when it's just a week ago when we're discussing about marketing and exposure. Now, you've launched your campaign and that's a good start and having a guarantee of 4 week. But, usually with that short term of run, they won't give that much effect. Maybe there's a little but to have a stable effect on it, just like the other casinos, they're running it for so long. Anyway, you still need to evaluate the effect of it after all and wishing you good luck on it.
There are really many reasons to start here. But it is a good idea to suggest long-term expression in the forum. But don't expect a definite positive effect here. The overall reason is that I don't think the site itself changes. It is very important to come out with ridicule here so the long term exposure suggested by the forum would be good.
It's always been close to having a good result if the marketing is in the long term. That's how marketing works, if it's good to the eyes of everyone.
You'll get as many customers as you can. It's normal to expect something positive if you're the one running it and you're the one who's allocating budget on it. There's nothing wrong expecting a positive outcome.
When it comes to marketing signature campaigns are an excellent option to find clients, it is a suggestion anyway, if they run a campaign for 4 weeks you have to understand that they may also be limited in terms of money available for marketing, too there is the option of marketing with social networks, maybe a contest where they can win a prize and get people to visit the site.
Although marketing represents a good business model, you must know how to execute it and so far the site is doing very well, I hope that they can achieve the relevant results and continue to grow.