Cryptocurrency startups were everywhere at Super Bowl LVI, with star-studded commercials featuring LeBron James and Larry David all pushing viewers to jump on the hype train. Illustration by Alex Castro / The Verge Super Bowl LVI may have been the first crypto bowl.
It’s not that cryptocurrency-related ads completely overwhelmed the Super Bowl commercial breaks to the exclusion of all other advertisements. In fact, there were more ads for the Super Bowl’s more traditional fare of booze, cars, and movie trailers than there were crypto commercials.
